EasyCare Paint is a well-known paint brand, especially recognized for its high-quality, affordable, and eco-friendly products. It is the in-house paint line of True Value Hardware, a large cooperative of independent hardware retailers in the U.S. EasyCare paints are designed to be versatile and easy to use for both professional painters and DIY homeowners.

Overview:

  • Brand: EasyCare
  • Retailer: True Value Hardware Stores
  • Specialty: Premium-quality, environmentally friendly paints
  • Application: Interior and exterior surfaces

Key Features:

  1. Premium Quality:
    • EasyCare is known for its top-tier performance at a competitive price. It is formulated to provide excellent coverage, durability, and long-lasting color. The paint is developed to offer easy application, whether for touch-ups or large-scale projects.
  2. Low-VOC and Eco-Friendly:
    • EasyCare paints are low-VOC (volatile organic compounds), which means they release fewer harmful chemicals into the air. This helps improve indoor air quality and is safer for both the environment and the people applying it.
    • The brand is also certified by the Asthma and Allergy Foundation of America (AAFA), meaning its paints are safer for individuals with respiratory sensitivities, making it a great choice for families or people with asthma and allergies.
  3. Versatile Product Range:
    • Interior Paints: Available in a variety of finishes such as flat, eggshell, satin, and semi-gloss, EasyCare’s interior paints are designed for smooth application, excellent coverage, and washability. They are commonly used in living rooms, bedrooms, kitchens, and other interior spaces where a durable finish is required.
    • Exterior Paints: EasyCare’s exterior paints are formulated to withstand the elements, including extreme weather, UV rays, and moisture. These paints are known for their durability and fade resistance, making them ideal for protecting the exterior surfaces of homes and buildings.
  4. Stain Resistance and Washability:
    • EasyCare paints are known for their stain-resistant properties, making them easier to clean and maintain. This is particularly beneficial in high-traffic areas like kitchens, hallways, and bathrooms, where walls are more prone to dirt and smudges.
  5. Wide Color Selection:
    • EasyCare offers a vast range of colors, allowing customers to find the perfect shade for their project. The paints are designed to hold their color well over time, resisting fading from sunlight and wear.
  6. Affordability:
    • One of the key appeals of EasyCare paint is its affordability. It provides a cost-effective solution for those seeking premium paint performance without the high price tag associated with other top-tier brands.
  7. DIY-Friendly:
    • EasyCare is positioned as an approachable brand for DIY enthusiasts. Its user-friendly formulations, ease of application, and widespread availability at True Value Hardware stores make it accessible for homeowners tackling their own painting projects.

Reputation:

EasyCare paint is widely regarded for its balance of quality and value. Homeowners appreciate its durability, easy cleanup, and eco-friendly features. Professionals often recommend it for residential projects where a high-quality, low-VOC paint is desired without the premium cost associated with more expensive brands.

 

Retail Availability:

  • True Value Hardware Stores: As a private label brand of True Value, EasyCare paints are available exclusively through their hardware store network. This wide distribution makes it a convenient choice for customers shopping locally at their neighborhood True Value stores.

EasyCare paint offers high-quality, eco-friendly paint solutions that cater to both professionals and DIYers. Known for its durability, affordability, and environmental friendliness, EasyCare is a popular choice for interior and exterior painting projects. Its certification from the AAFA also makes it a preferred option for those with asthma or allergies, adding to its appeal as a safe and reliable paint brand.